Resource library
Healthcare market research resources
276 free guides, blog posts, articles and checklists from our healthcare researchers — written to help you plan better studies and make faster decisions.
Guides
Long-form explainers that answer the big questions about healthcare market research.
Guide · 4 min readPharmaceuticals market research: the complete guideWhat pharmaceuticals market research is, which methods work, who to interview and how to get decision-ready answers fast.Guide · 4 min readBiotechnology market research: the complete guideWhat biotechnology market research is, which methods work, who to interview and how to get decision-ready answers fast.Guide · 4 min readMedical Devices market research: the complete guideWhat medical devices market research is, which methods work, who to interview and how to get decision-ready answers fast.Guide · 4 min readDiagnostics market research: the complete guideWhat diagnostics market research is, which methods work, who to interview and how to get decision-ready answers fast.Guide · 4 min readDigital Health market research: the complete guideWhat digital health market research is, which methods work, who to interview and how to get decision-ready answers fast.Guide · 4 min readHospitals and Health Systems market research: the complete guideWhat hospitals and health systems market research is, which methods work, who to interview and how to get decision-ready answers fast.Guide · 4 min readHealthcare Payers market research: the complete guideWhat healthcare payers market research is, which methods work, who to interview and how to get decision-ready answers fast.Guide · 4 min readHealthcare Providers market research: the complete guideWhat healthcare providers market research is, which methods work, who to interview and how to get decision-ready answers fast.Guide · 4 min readOncology market research: the complete guideWhat oncology market research is, which methods work, who to interview and how to get decision-ready answers fast.
Blog posts
Practical opinions and lessons from running studies with physicians, payers and patients.
Blog · 4 min readHow to recruit the right respondents for pharmaceuticals researchPractical tips for finding, screening and engaging payers and HTA advisors and KOLs for pharmaceuticals studies without bias or delays.Blog · 4 min readWhy pharmaceuticals companies outsource market research to IndiaHow India-based healthcare research teams help pharmaceuticals companies get senior-quality insight faster and at lower cost.Blog · 4 min readHow to recruit the right respondents for biotechnology researchPractical tips for finding, screening and engaging procurement and value-analysis leads and KOLs for biotechnology studies without bias or delays.Blog · 4 min readWhy biotechnology companies outsource market research to IndiaHow India-based healthcare research teams help biotechnology companies get senior-quality insight faster and at lower cost.Blog · 4 min readHow to recruit the right respondents for medical devices researchPractical tips for finding, screening and engaging former industry executives and KOLs for medical devices studies without bias or delays.Blog · 4 min readWhy medical devices companies outsource market research to IndiaHow India-based healthcare research teams help medical devices companies get senior-quality insight faster and at lower cost.Blog · 4 min readHow to recruit the right respondents for diagnostics researchPractical tips for finding, screening and engaging nurses and allied health staff and KOLs for diagnostics studies without bias or delays.Blog · 4 min readWhy diagnostics companies outsource market research to IndiaHow India-based healthcare research teams help diagnostics companies get senior-quality insight faster and at lower cost.Blog · 4 min readHow to recruit the right respondents for digital health researchPractical tips for finding, screening and engaging specialist physicians and KOLs for digital health studies without bias or delays.
Articles
Focused deep dives on methods, markets and therapy areas.
Article · 4 min readPrescribing drivers in pharmaceuticals: what to research and howHow pharmaceuticals teams research prescribing drivers: key questions, best methods, who to interview and how to use the findings.Article · 4 min readFormulary access research for pharmaceuticals: methods and sample sizesWhich methods and sample sizes to use when researching formulary access in pharmaceuticals, with practical guidance from healthcare researchers.Article · 4 min readTarget product profiles in biotechnology: what to research and howHow biotechnology teams research target product profiles: key questions, best methods, who to interview and how to use the findings.Article · 4 min readAsset valuation research for biotechnology: methods and sample sizesWhich methods and sample sizes to use when researching asset valuation in biotechnology, with practical guidance from healthcare researchers.Article · 4 min readValue analysis committees in medical devices: what to research and howHow medical devices teams research value analysis committees: key questions, best methods, who to interview and how to use the findings.Article · 4 min readSurgeon preference research for medical devices: methods and sample sizesWhich methods and sample sizes to use when researching surgeon preference in medical devices, with practical guidance from healthcare researchers.Article · 4 min readLab director insights in diagnostics: what to research and howHow diagnostics teams research lab director insights: key questions, best methods, who to interview and how to use the findings.Article · 4 min readTest menu strategy research for diagnostics: methods and sample sizesWhich methods and sample sizes to use when researching test menu strategy in diagnostics, with practical guidance from healthcare researchers.Article · 4 min readClinician workflows in digital health: what to research and howHow digital health teams research clinician workflows: key questions, best methods, who to interview and how to use the findings.
Checklists
Step-by-step lists to brief, scope and run a study well.
Checklist · 4 min readPharmaceuticals market research checklist: 10 steps before you brief an agencyA 10-step checklist to scope a pharmaceuticals market research study, set objectives, pick audiences and get a faster, sharper proposal.Checklist · 4 min readBiotechnology market research checklist: 10 steps before you brief an agencyA 10-step checklist to scope a biotechnology market research study, set objectives, pick audiences and get a faster, sharper proposal.Checklist · 4 min readMedical Devices market research checklist: 10 steps before you brief an agencyA 10-step checklist to scope a medical devices market research study, set objectives, pick audiences and get a faster, sharper proposal.Checklist · 4 min readDiagnostics market research checklist: 10 steps before you brief an agencyA 10-step checklist to scope a diagnostics market research study, set objectives, pick audiences and get a faster, sharper proposal.Checklist · 4 min readDigital Health market research checklist: 10 steps before you brief an agencyA 10-step checklist to scope a digital health market research study, set objectives, pick audiences and get a faster, sharper proposal.Checklist · 4 min readHospitals and Health Systems market research checklist: 10 steps before you brief an agencyA 10-step checklist to scope a hospitals and health systems market research study, set objectives, pick audiences and get a faster, sharper proposal.Checklist · 4 min readHealthcare Payers market research checklist: 10 steps before you brief an agencyA 10-step checklist to scope a healthcare payers market research study, set objectives, pick audiences and get a faster, sharper proposal.Checklist · 4 min readHealthcare Providers market research checklist: 10 steps before you brief an agencyA 10-step checklist to scope a healthcare providers market research study, set objectives, pick audiences and get a faster, sharper proposal.Checklist · 4 min readOncology market research checklist: 10 steps before you brief an agencyA 10-step checklist to scope a oncology market research study, set objectives, pick audiences and get a faster, sharper proposal.
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