Statistically robust healthcare data
Quantitative Research for healthcare and life sciences
Surveys, conjoint, MaxDiff and tracking studies across physicians, payers and patients with statistically robust samples.
HealthcareMarketResearch delivers quantitative research for pharmaceutical, biotech, medical device, diagnostics and digital health companies, as well as consultancies and investors.
Projects run from our India headquarters with a global network of 5,000+ market researchers, so you get senior attention, round-the-clock delivery and local fieldwork in every major market.
What you receive
- Sample design
- Conjoint and MaxDiff
- Tracking programmes
- Advanced analytics
Common use cases
- Pricing research
- Brand tracking
- Forecast inputs
- Patient-reported outcomes
At a glance
Quantitative Research: the short version
Turnaround, typical scope, audiences, coverage and deliverables for quantitative research — the answer-first version, before you write a brief.
- Turnaround
- Design and sample plan in days, then field, analysis and readout over weeks
- Typical scope
- 150–1,000+ completes, powered for the subgroups you intend to report
- Who we reach
- Physicians, nurses, pharmacists, payers, hospital buyers and patients
- Coverage and languages
- 100+ Indian cities, plus remote sessions worldwide; English, Hindi and major regional languages
- What you receive
- Sample and weighting plan, conjoint and MaxDiff outputs, tracking dashboards, tested tables
- How it runs
- Online panels and telephone, with in-person interviewing where coverage requires it
Scopes are typical, not fixed packages — every project is sized to your brief. Studies follow EphMRA, BHBIA and Insights Association guidance, with GDPR, HIPAA and DPDP-aligned handling of participant data.
How a project runs
Five steps from brief to readout
Every quantitative research project follows the same path, with a named HMR lead accountable at each step.
- 01
Hypotheses and reporting cuts
We agree what you want to prove or disprove and which subgroups must be reportable, because that sets the sample rather than the other way round.
24–48 hours
- 02
Sample design and power
Universe definition, quotas, weighting approach and base sizes per cut, so every number in the readout can carry a significance test.
Analytics lead
- 03
Instrument and pilot
Questionnaire, conjoint or MaxDiff design, then a soft launch to check length, logic and respondent comprehension before full field.
Soft launch first
- 04
Field with live quality control
Quota tracking, speeding and straight-lining checks, trap questions and replacement of removed responses while field is open.
Monitored daily
- 05
Modelling and readout
Weighting, significance testing, segmentation, utilities and simulators where the decision needs them, delivered with the full tables behind the charts.
5–10 business days
Who we reach
Stakeholders we recruit for quantitative research
Screened from our 5,000+ network and verified panels across 100+ Indian cities.
Clinicians and prescribers
- General and laparoscopic surgeons
- Oncologists and haemato-oncologists
- Rheumatologists and immunologists
- Obstetricians and gynaecologists
- Neurologists and psychiatrists
Nursing and allied health
- Home-care and palliative nurses
- Laboratory technologists
- Retail pharmacists and chemists
- Clinical research coordinators
- Radiographers and imaging technicians
Payers and market access
- Formulary committee members
- Government scheme administrators
- Insurance medical directors
- Underwriting and actuarial leads
- Health economics and outcomes leads
Hospital and procurement
- Quality and accreditation heads
- Biomedical engineering heads
- Procurement and materials managers
- Day-care and IVF centre owners
- Diagnostic chain operations heads
Patients and caregivers
- Paediatric caregivers
- Patient advocacy group leaders
- Treatment-switch and relapse patients
- Newly diagnosed patients
- Patients paying out of pocket
Industry and investors
- Healthcare investors and diligence teams
- Brand and portfolio leads
- Clinical development and CRO leaders
- Medical affairs and MSL leaders
- Digital health founders and product leads
Method comparison
Quantitative Research compared with the alternatives
The same question can be answered several ways. This is how quantitative research differs from the methods clients usually weigh it against — Quantitative Research is the highlighted column.
| Quantitative Research | Opinion Surveys | Qualitative Research | Primary Market Research | |
|---|---|---|---|---|
| Speed | Design, field and analyse over weeks | Results in 5–10 business days | Recruitment-led, then fielded | Design to readout in weeks |
| Typical sample | 150–1,000+ completes | 100–600 completes per audience | 8–40 IDIs or 4–12 focus groups | Scoped per objective, qual and quant |
| Depth of insight | Statistically testable | Closed questions, light open text | The why behind the behaviour | End-to-end and multi-method |
| Best for | Numbers that survive challenge | A quantified read you can put in a deck | Reasoning, language and unmet need | New evidence for a strategic decision |
| Typical output | Models, dashboards, tested tables | Charted results, cross-tabs, data tables | Journey maps, insight narrative | Analysis, modelling, executive readout |
| Runs in person in India |
Compliance
How we keep quantitative research compliant
Healthcare research carries obligations that general market research does not. These apply to every project, in every market.
Industry codes
EphMRA, BHBIA, Insights Association and ESOMAR guidance on how healthcare research is conducted.
Adverse events
Trained adverse event reporting on every healthcare interview, routed to your pharmacovigilance contact.
Data protection
GDPR, HIPAA and India's DPDP Act. Consent is captured before any recording or transcription.
Conflicts and confidentiality
Every participant is screened against your exclusion list and engaged under confidentiality terms.
Is this the right fit?
When to use quantitative research — and when not to
We would rather point you at the right method than sell you this one. Here is where quantitative research earns its place, and where something else does the job better.
Choose this when
- The output has to survive challenge from finance, pricing or an investment committee
- You need trade-offs quantified, not just preferences ranked
- Segments must be compared with a defensible significance test
- A tracking programme has to stay comparable across waves
Consider something else when
- The hypotheses are not formed yet, so you would be measuring the wrong thing
- A single quick pulse across one audience is all the decision needs
- The universe is too small or too senior to sample meaningfully
- What you really need is to hear a handful of experts reason out loud
Alternatives
Where another method fits better
Each of these answers a different kind of question. Tell us the decision and we will recommend the right one, even when it is not this service.
Quantitative Research across India
By industry
FAQs
What is quantitative research in healthcare market research?+
Quantitative Research is one of the ways HealthcareMarketResearch connects pharma, biotech, medtech and healthcare clients with verified physicians, payers and industry experts to answer strategic questions. Surveys, conjoint, MaxDiff and tracking studies across physicians, payers and patients with statistically robust samples.
How quickly can quantitative research start?+
Most projects start within 24–48 hours of a confirmed brief, drawing on our 5,000+ network. Design and sample plan in days, then field, analysis and readout over weeks.
Where do you offer quantitative research?+
Across 100+ Indian cities — from Mumbai, Delhi NCR and Bengaluru to tier 2 and tier 3 hubs — delivered remotely from our Pune headquarters.
What is a typical quantitative research scope?+
150–1,000+ completes, powered for the subgroups you intend to report. You receive: Sample design, Conjoint and MaxDiff, Tracking programmes, Advanced analytics. Everything is sized to the brief rather than sold as a fixed package.
Who can you reach for quantitative research?+
Clinicians and prescribers, Nursing and allied health, Payers and market access, Hospital and procurement, Patients and caregivers, Industry and investors. Each group is screened on specialty, setting and experience before anyone joins a study.
What is the difference between quantitative research and opinion surveys?+
Quantitative Research is best for numbers that survive challenge, with 150–1,000+ completes and statistically testable. Opinion Surveys is best for a quantified read you can put in a deck. If both apply, the two are often run in sequence.
Other services
Have a healthcare question that needs real answers?
Brief us today and talk to a verified expert this week.