Short pulses across specialist panels
Opinion Surveys for healthcare and life sciences
Quick-turn quantitative pulses across our verified panels of physicians, nurses, pharmacists, payers and patients.
HealthcareMarketResearch delivers opinion surveys for pharmaceutical, biotech, medical device, diagnostics and digital health companies, as well as consultancies and investors.
Projects run from our India headquarters with a global network of 5,000+ market researchers, so you get senior attention, round-the-clock delivery and local fieldwork in every major market.
What you receive
- Questionnaire design
- Verified HCP and patient sample
- Data cleaning and weighting
- Charted results and cross-tabs
Common use cases
- Prescribing behaviour
- Brand awareness tracking
- Market sizing inputs
- Price sensitivity
At a glance
Opinion Surveys: the short version
Turnaround, typical scope, audiences, coverage and deliverables for opinion surveys — the answer-first version, before you write a brief.
- Turnaround
- Questionnaire signed off in 24–48 hours, charted results in 5–10 business days
- Typical scope
- 100–600 completes per audience, with quotas by specialty, city tier and practice setting
- Who we reach
- Specialists, general physicians, nurses, pharmacists, payers and patients
- Coverage and languages
- 100+ Indian cities, plus remote sessions worldwide; English, Hindi and major regional languages
- What you receive
- Questionnaire, cleaned and weighted data tables, cross-tabs, charted topline
- How it runs
- Online first, with telephone and in-person intercepts where panel coverage is thin
Scopes are typical, not fixed packages — every project is sized to your brief. Studies follow EphMRA, BHBIA and Insights Association guidance, with GDPR, HIPAA and DPDP-aligned handling of participant data.
How a project runs
Five steps from brief to readout
Every opinion surveys project follows the same path, with a named HMR lead accountable at each step.
- 01
Turn the decision into measurable questions
We agree what has to be measured, which cuts you will report on, and the minimum base size each cut needs before it is worth asking.
24–48 hours
- 02
Questionnaire design
A short instrument with validated scales, randomised answer order and routing that keeps drop-out low. Translated where fieldwork needs it.
Research design lead
- 03
Sample and quotas
Respondents are drawn from our verified HCP and patient panels, screened on specialty, patient volume and setting, then de-duplicated before entry.
Panel team
- 04
Field and data quality
Completion, straight-lining and speeding are monitored while the survey is live. Suspect responses are removed and replaced so the quota still holds.
Checked daily
- 05
Weighting, cross-tabs and readout
Data is weighted to the audience universe, tested between cuts and delivered as charts with the full tables behind them.
5–10 business days
Who we reach
Stakeholders we recruit for opinion surveys
Screened from our 5,000+ network and verified panels across 100+ Indian cities.
Prescribers
- Oncologists and haemato-oncologists
- Cardiologists and diabetologists
- Neurologists and psychiatrists
- General physicians and paediatricians
- Surgeons across specialties
Allied health
- Nursing superintendents and ward nurses
- Hospital and retail pharmacists
- Physiotherapists and dietitians
- Lab technicians and technologists
- Home-care nurses
Payers and access
- Insurance medical directors
- TPA and claims heads
- Government scheme administrators
- Pricing and reimbursement managers
- Formulary committee members
Hospital and procurement
- Medical superintendents
- Procurement and materials managers
- Biomedical engineering heads
- Pharmacy and formulary heads
- Diagnostic chain operations heads
Patients and caregivers
- Newly diagnosed patients
- Patients on long-term therapy
- Treatment-switch patients
- Family caregivers and decision-makers
- Patients paying out of pocket
Trade and channel
- Retail pharmacy chain owners
- Standalone chemists
- Stockists and distributors
- Online pharmacy category managers
- Medical device dealers
Method comparison
Opinion Surveys compared with the alternatives
The same question can be answered several ways. This is how opinion surveys differs from the methods clients usually weigh it against — Opinion Surveys is the highlighted column.
| Opinion Surveys | Quantitative Research | AI-Moderated Calls | Expert Calls | |
|---|---|---|---|---|
| Speed | Results in 5–10 business days | Design, field and analyse over weeks | A full wave fielded in days | Experts in 24–48 hours |
| Typical sample | 100–600 completes per audience | 150–1,000+ completes | 100–1,000 interviews per wave | 5–15 calls, one expert each |
| Depth of insight | Closed questions, light open text | Statistically testable | Guided depth with automated probing | Deep and unstructured, you can probe |
| Best for | A quantified read you can put in a deck | Numbers that survive challenge | Open-ended questions asked at volume | Fast senior judgement on a live decision |
| Typical output | Charted results, cross-tabs, data tables | Models, dashboards, tested tables | Coded theme dashboard, analyst summary | Recording, transcript, takeaways memo |
| Runs in person in India |
Compliance
How we keep opinion surveys compliant
Healthcare research carries obligations that general market research does not. These apply to every project, in every market.
Industry codes
EphMRA, BHBIA, Insights Association and ESOMAR guidance on how healthcare research is conducted.
Adverse events
Trained adverse event reporting on every healthcare interview, routed to your pharmacovigilance contact.
Data protection
GDPR, HIPAA and India's DPDP Act. Consent is captured before any recording or transcription.
Conflicts and confidentiality
Every participant is screened against your exclusion list and engaged under confidentiality terms.
Is this the right fit?
When to use opinion surveys — and when not to
We would rather point you at the right method than sell you this one. Here is where opinion surveys earns its place, and where something else does the job better.
Choose this when
- You need a number you can put in a board deck: awareness, intent, share of preference or willingness to pay
- The question is already well defined and what you want now is the size of it
- The same question has to be asked identically across cities, specialties or practice settings
- A later wave needs to be comparable to this one
Consider something else when
- You do not yet know which questions matter, so there is nothing stable to measure
- You need conjoint, MaxDiff or price-elasticity modelling rather than a topline read
- The audience is a few dozen people in the country, so no sample will be projectable
- You need the reasoning behind the answer, in the participant's own words
Alternatives
Where another method fits better
Each of these answers a different kind of question. Tell us the decision and we will recommend the right one, even when it is not this service.
Opinion Surveys across India
By industry
FAQs
What is opinion surveys in healthcare market research?+
Opinion Surveys is one of the ways HealthcareMarketResearch connects pharma, biotech, medtech and healthcare clients with verified physicians, payers and industry experts to answer strategic questions. Quick-turn quantitative pulses across our verified panels of physicians, nurses, pharmacists, payers and patients.
How quickly can opinion surveys start?+
Most projects start within 24–48 hours of a confirmed brief, drawing on our 5,000+ network. Questionnaire signed off in 24–48 hours, charted results in 5–10 business days.
Where do you offer opinion surveys?+
Across 100+ Indian cities — from Mumbai, Delhi NCR and Bengaluru to tier 2 and tier 3 hubs — delivered remotely from our Pune headquarters.
What is a typical opinion surveys scope?+
100–600 completes per audience, with quotas by specialty, city tier and practice setting. You receive: Questionnaire design, Verified HCP and patient sample, Data cleaning and weighting, Charted results and cross-tabs. Everything is sized to the brief rather than sold as a fixed package.
Who can you reach for opinion surveys?+
Prescribers, Allied health, Payers and access, Hospital and procurement, Patients and caregivers, Trade and channel. Each group is screened on specialty, setting and experience before anyone joins a study.
What is the difference between opinion surveys and quantitative research?+
Opinion Surveys is best for a quantified read you can put in a deck, with 100–600 completes per audience and closed questions, light open text. Quantitative Research is best for numbers that survive challenge. If both apply, the two are often run in sequence.
Other services
Have a healthcare question that needs real answers?
Brief us today and talk to a verified expert this week.